Growth report · November 2026

Ryan, I put together a few ideas for The Trading Stable.

I was looking through The Trading Stable and The Stable Report and noticed something I’d test to turn more of your audience into paying members.

Most people who follow you won’t pay $299 a month off the back of a post. They need to see how you think first.

A webinar gives them that. You teach for an hour, walk through a real trade on screen and answer their questions live. By the time you make the offer, they already trust you and understand why The Stable works.

I’ve mocked up the whole thing: how people register, how they get to show up, what you’d say on the night, and how the rest get followed up. Have a look.

See the ideas → Book a call
Prepared forRyan · The Trading Stable
Prepared byGilberto
DateNovember 2026
Why I put this together

I could have sent you a DM saying I help trading brands with their marketing.

I thought it would be more useful to actually build a few things for The Stable and show you what I’d do.

That’s what I do: direct-response marketing. Funnels, landing pages, sales pages, and the emails that turn someone who found you on X into someone who pays to sit in the room.

At the end there’s a link to book a call if you want to go through it together. And if you’d rather take the ideas and run with them yourselves, that’s fine too.

P.S. I’ve only seen the public side of The Stable and The Stable Report, so some of this may already be running behind the scenes.

Why a webinar

Turn people who’ve never heard of you into members

250K+traders follow you on X
10,000+in your free Telegram channel
1,668people have joined on Whop
5.0 ★74 reviews on Whop

From your About page and your Whop page.

Right now, the way into The Stable is the homepage or the Whop page. That works for people who already follow you. It doesn’t work for someone who saw one ad, because $299 a month is a lot to pay someone you met thirty seconds ago.

A webinar fixes that. Ads send people to a free training instead of a sales page. In an hour, you teach them something that changes how they look at their trading, prove it on a real trade, answer the reasons they’d say no, and show them what members say. By the time you make the offer, a stranger trusts you.

And you only present it live once. We run it to your own audience first, see where people get excited and where they drop off, and tighten it. Once it’s proven, the recording can become an evergreen webinar that runs automatically on a schedule, with ads feeding it, while you trade.

The funnel

Everything that happens before, during and after the webinar

📣
01 · Traffic

Get them to the page

  • Lookalike audiences on Meta
  • Newsletter subscribers
  • Telegram channel
  • Posts on X
  • YouTube
  • Past members
  • Ads
📝
02 · Register

Get the seat

  • Registration page
  • Thank-you page
  • Webinar Telegram group
  • VIP upgrade
⏰
03 · Show up

Get them in the room

  • Daily emails
  • Reminders + texts
  • Group posts and polls
  • Ads to registrants
🎥
04 · Webinar

Make the offer

  • Live webinar
  • Webinar-only price + bonuses
  • Whop checkout on screen
🔁
05 · Follow-up

Close the rest

  • Replay page
  • Attended vs no-show emails
  • Group posts
  • Bonuses expire
✓New member
Live first

The first webinar runs live to your own audience. Once it’s proven, it can be turned into an evergreen version that runs on a schedule with ads, as a separate project. At your price there’s no need for sales calls: the Whop checkout link goes on screen and people join on the spot.

01 · Traffic

Launch to your audience, then scale with ads

The launch: your own audience

  • Your newsletter subscribers. Two warm-up emails first (one useful lesson, one member story), then the announcement and a short run of emails that each give a different reason to register.
  • Telegram channel. Announcement, then reminders through the week.
  • Posts on X. A thread or a chart, then “reply LIVE and I’ll send you the link”. An auto-reply sends the registration page.
  • YouTube. The registration link in the description and a pinned comment on new videos.
  • Past members and people who looked but never joined. A short personal invite. It’s free, so it’s an easy way back in.

Paid traffic

  • Lookalike audiences on Meta. Upload your customer list and let Meta find people who look like the traders already paying you. That’s where the cold ads go first.
  • Cold ads to the registration page. Built from the posts and clips that already do well for you. People who’ve never heard of you get an hour with you before they’re asked to pay.
  • Retargeting. People who’ve visited the site, watched your videos or engaged on social, sent to the next session.
  • Ads to registrants. Short clips of you, shown only to people who registered, so more of them show up.
  • Scale what works. The live run tells us the cost per registration and how many buy, so the budget goes up on numbers, not guesses.
02 · Registration

The registration page and what happens after

A strong headline, a register button, what they’ll learn, who’s teaching, a free checklist for registering, and reviews from members. After they register, the thank-you page gets them into a Telegram group for the webinar and offers a small VIP upgrade.

Free live training · This Thursday · 8:00 PM ET

For traders whose chart looks perfect… right before it falls apart

How a Former Prop Trader Reads Order Flow and Positioning to Find the Moments the Market Is Forced to Move

Ryan shows how he reads structure, flow and positioning together, then breaks down a real trade on screen, start to finish.

🎁 Register and get Ryan’s pre-trade checklist free.

On this free training you’ll learn:
  • What order flow and market profile show you that a price chart doesn’t, and why the move usually starts there.
  • The order Ryan plans every trade in (thesis, invalidation, stop, size) and why most traders run it backwards.
  • How to spot positioning stretched to an extreme, and why that’s where the moves that have to resolve come from.
  • Why trading alone is the hardest way to do this, and what a trading floor gives you that a chart can’t.
Ryan
Your host: Ryan Scott

Nearly 20 years in markets. Started on a prop desk, independent for about a decade. More than 250,000 traders follow him on X as @TheFlowHorse, and he trades live with members of The Stable every trading day.

What members say about learning from Ryan
★★★★★

“I was finally able to understand concepts that had confused me for a long time.”

primexvision · Whop review
★★★★★

“Unbelievable value imho, I don’t think you would get over the shoulder learning experience like this anywhere else.”

Deivis · Whop review

Where should we send your link and the checklist?

Free. We’ll text you before it starts.

Your registration is almost complete

Do these three things before Thursday

Ryan
A 2-minute welcome from Ryan · placeholder
  1. Join the webinar Telegram group. Your checklist is pinned there, and it’s where Ryan posts the link when he goes live.
  2. Add it to your calendar. Thursday, 8:00 PM ET.
  3. Bring one trade you’re stuck on. Ryan takes questions live at the end.

One-time upgrade
Get the VIP pass for $27
  • Keep the recording and the slides
  • A private VIP Q&A with Ryan after the webinar
  • Your question answered first

Working mockup. Nothing you type is sent anywhere. The date, the checklist and the VIP pass are my suggestions for you to approve.

The checklistA reason to register today instead of “later”, and an early win before the webinar even starts.
The Telegram groupWhere people get warmed up before the webinar, and the warmest place to follow up afterwards.
The VIP passCovers some of the ad spend, and shows you who’s most likely to join before the webinar starts.
The phone numberText reminders get more people to show up than email alone.
03 · Show-up

Getting the people who registered into the room

Registering doesn’t mean they’ll show up. Between signing up and Thursday night, every day gives them a new reason to come and handles a reason they might not.

Right after they register

An email confirming the time, with a calendar link. Ten minutes later, a second email sends them to the webinar Telegram group, where the checklist is pinned.

One email a day until the webinar

Each one gives a new reason to show up and answers one reason not to:

  • Why this is worth an evening
  • Ryan’s story, from the prop desk to going independent
  • What it costs to trade without a process
  • What members say
  • A preview of what he’ll cover
  • The doubts: “I’m a beginner”, “I’ve seen this before”, “I trade crypto, not stocks”

bring your worst trade tomorrow

Preview: the one where the chart looked perfect

Ryan
Ryan (The Flow Horse)
to me

Hey [First name],

Tomorrow at 8pm ET I’m going live, and I want you to bring something with you.

One trade that went wrong. Ideally the one where the chart looked perfect and it still fell apart.

Most of the time, the chart wasn’t the problem. The problem was underneath it: who was trapped, where positioning was stretched, whether anyone was actually behind the move.

That’s what I’m walking through tomorrow. How I read order flow, market profile and positioning together to find the moments where the market is forced to move, and how the same read keeps me out of trades that look good and aren’t.

At the end I’m taking questions live. Drop your trade in the chat and we’ll look at it together.

Thursday, 8pm ET. Your link:

>> Join the live training

See you there,

Ryan

P.S. Stay to the end. There’s something I’m only offering to the people on the call.

Reminders on the day

EmailMorning of5 hours before2 hours before15 minutes beforeWe’re live
Text24 hours before2 hours beforeWe’re live

Each one is just the link and one line.

TS
The Stable · Live TrainingWebinar group
📌 Pinned messageYour pre-trade checklist is here. Live training Thursday, 8pm ET.
📄 Pre-trade checklist.pdf

Here’s the checklist I promised. Go through it before your next trade and see how many you’d have ticked. — Ryan

What do you mostly trade?
Index futures46%
Crypto38%
Stocks16%
Poll · example results
What’s your biggest problem right now?
Getting stopped out before the move41%
Knowing when to sit out34%
Reading order flow25%
Poll · example results
▶0:48

“The workshop presentations and live trading sessions are absolutely packed with nuggets.”
— a Stable member on Whop

🔴 We’re live. Come in and bring your trade.

Join the live training
Ads to registrants

A small budget on short clips of Ryan, shown only to people who registered. No pitch, just useful content and a reminder that it’s on Thursday.

04 · The webinar

The webinar, part by part

It promises one outcome up front, teaches it in three steps, answers the reasons people don’t join inside the training, puts member reviews throughout, and gets small yeses before the offer. One idea per slide, told as a story, all from things you’ve already written, posted or taught. Here are a few of the slides. Click one to open it.

A few sample slides, not the final deck, which would run to a few hundred slides. The price, bonuses and guarantee are for you to decide. Everything else uses what’s already on your site, Whop page and The Stable Report.

05 · Follow-up

Most people won’t buy on the night

So the days after the webinar matter as much as the webinar itself. Everyone gets sent to a replay page with the offer and the deadline underneath, and what they hear next depends on what they did.

Watched live, didn’t join

  • An hour after: the checkout link and a recap of the bonuses.
  • Next day: the questions that came up most, answered.
  • Last day: the price and bonuses go at midnight.

Registered, didn’t show

  • Next morning: “you missed it, here’s the replay”.
  • Day after: the trade breakdown and what they’d have seen.
  • Last day: the replay comes down at midnight.

Telegram group

  • The replay link, member results, and new members joining.
  • The deadline as it gets closer.

Everyone else

  • Your newsletter subscribers get one email about the replay.
  • Anyone who joins drops out of all of this straight away.
The numbers

Run your own numbers

I don’t know your traffic or conversion rates, so I’m not going to forecast anything. Drag the sliders to your own numbers. The price is your current 3-month plan.

0new members on the night
$0first 3 months, gross

Placeholder numbers, not a forecast. Gross sales at $250 a month for three months, before Whop’s fees and your costs. Doesn’t include the replay week or the VIP pass.

What I’d build

A one-time build. You present, I build everything around it.

01

Before

  • Registration page, form and thank-you page
  • The checklist and the VIP pass
  • Promo emails to your list
  • Posts and DM auto-reply for X
  • Daily emails, reminders and texts
  • The webinar Telegram group plan
02

The webinar

  • The full script and slides
  • The offer, bonuses and guarantee
  • FAQ slides and Q&A prep
  • Whop checkout set up for the night
03

After

  • The replay page
  • Follow-up emails, split by who showed up
  • Telegram posts for the replay week
  • Tracking from registration to member

Later, as a separate project

Once the live webinar is proven, I can turn the recording into an evergreen funnel that runs on a schedule. That means new pages and new emails, so it’s quoted separately.

Not included

Presenting the webinar (that’s you), running paid ads, writing the weekly newsletter, and community management. Happy to talk about any of those separately.

Want to go through it on a call?

We can look at what you’re already running, when a first webinar could go out, and what the build would look like for The Stable.

Book a call →

I’m in Asia right now, but feel free to book whatever time works best for you.

Thanks for reading!
Gilberto